The Alliance of Beverage Licensees (ABLE BC), the voice of BC liquor licensees, recently published its 2021 LRS (Licensee Retail Store) benchmark survey. ABLE BC collects data from members to create a snapshot of the industry. The survey of BC liquor store licensees provides useful KPI benchmarks for store operators and those considering buying/opening a liquor store.
2021 vs 2020 sales change
A number of BC liquor store licensees reported that sales were down between 5% and more than 20% in 2021 compared to 2020.
Hiring new employees
Only 6% of respondents said hiring new employees was “no problem”. 29% of respondents said hiring new employees was “somewhat challenging”, while 22% said hiring was “very challenging”.
Did COVID force changes in staff compensation?
41% of respondents answered “Yes” while 59% answered “No”.
Retaining staff a problem for the majority
Only 17% of respondents said they had no problem retaining staff. 51% said retaining staff was somewhat challenging, while 31% said it was very challenging.
A sampling of quotes from BC liquor store licensees illustrates the many challenges they faced:
“2020 saw a 25% decrease in my business”
“Fewer 19-35 year old’s coming in”
“Costs of everything has increased: packaging, labour, benefits, products…everything.”
“Government regulation is strangling small business”
View the ABLE BC 2021 LRS Survey Results PDF.
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